The sense of the end of an epoch hangs strongly over our times, whether in the hegemonic notion of the end of a Hegelian world history, the culminant rational godhood of the Enlightenment or the exploding apocalyptic millenarianism claiming sectarian fulfillments from every direction of the earth. The age of science and technology uniformalizes the world today under the sign of neo-liberal globalization. Multinational capitalism streams through nation-states constructing its control apparatus, a omniscient panopticon, poised to fulfill the prophecy of the modern knowledge academy – the human sciences dictating a universal anthropology and psychology based on behaviorism and the market, configuring world populations as standing reserve and increasingly as appendages of fantastically efficient machineries, meshed together in finer and more invisible systems aspiring to the condition of integrality.

A sick system has four basic rules:

Rule 1: Keep them too busy to think. Thinking is dangerous. If people can stop and think about their situation logically, they might realize how crazy things are.

Rule 2: Keep them tired. Exhaustion is the perfect defense against any good thinking that might slip through. Fixing the system requires change, and change requires effort, and effort requires energy that just isn't there. No energy, and your lover's dangerous epiphany is converted into nothing but a couple of boring fights.

This is also a corollary to keeping them too busy to think. Of course you can't turn off anyone's thought processes completely—but you can keep them too tired to do any original thinking. The decision center in the brain tires out just like a muscle, and when it's exhausted, people start making certain predictable types of logic mistakes. Found a system based on those mistakes, and you're golden.

Rule 3: Keep them emotionally involved. Make them love you if you can, or if you're a company, foster a company culture of extreme loyalty. Otherwise, tie their success to yours, so if you do well, they do well, and if you fail, they fail. If you're working in an industry where failure isn't a possibility (the government, utilities), establish a status system where workers do better or worse based on seniority. (This also works in bad relationships if you're polyamorous.)

Also note that if you set up a system in which personal loyalty and devotion are proof of your lover's worthiness as a person, you can make people love you. Or at least think they love you. In fact, any combination of intermittent rewards plus too much exhaustion to consider other alternatives will induce people to think they love you, even if they hate you as well.

Rule 4: Reward intermittently. Intermittent gratification is the most addictive kind there is. If you know the lever will always produce a pellet, you'll push it only as often as you need a pellet. If you know it never produces a pellet, you'll stop pushing. But if the lever sometimes produces a pellet and sometimes doesn't, you'll keep pushing forever, even if you have more than enough pellets (because what if there's a dry run and you have no pellets at all?). It's the motivation behind gambling, collectible cards, most video games, the Internet itself, and relationships with crazy people.